Welcome to Marketing: Lodging and Hospitality Management Option
Just the Facts
Entry: Fall or Spring
Length: 4 semesters
Award: Associate in Applied Science (A.A.S.) degree
Program Guide: Lodging and Hospitality Management Option
Admission Requirements
Admission to the college is granted to all individuals who are high school graduates or the equivalent. We encourage you to review our Getting Started Checklist for specific requirements for admission.
Program Information
The Marketing - Lodging and Hospitality Management option program is broad-based in design and includes studies in tourism, hotel management and hotel operations. The program combines the basic principles of hotel and hospitality management and a well rounded framework of business classes. Students will develop their skills through internship experience.
Students who successfully complete this program should be able to:
- Implement the elements, design, and purposes of marketing plan.
- Analyze the influence of external factors on marketing.
- Recognize the customer-oriented nature of marketing and characteristics, motivations, and behavior of consumers.
- Analyze the elements of the marketing mix, their interrelationships and how they are used in the marketing process.
- Secure employment in the lodging and hospitality industry.
Articulation/Transfer Opportunities
Iowa Western Community College has articulation agreements with various four-year schools, local and state.
Career Opportunities
This program prepares students for management positions in hotels, convention bureaus, resorts and other hospitality and recreational facilities. Opportunities for advancement often depend upon the size of the company, and the employee's experience and motivation.
Scholarship Information
Iowa Western Community College has many scholarship opportunities available for new and continuing students. We encourage you to take a moment to explore these options by visiting our Scholarship Page - the few minutes it takes to fill out the application may literally pay off.
Student Organization
Iowa Western Community College has a very active marketing club on campus. The students take a yearly trip to examine current marketing trends. Past trips have included: Chicago, New York City, Minneapolis, St. Louis and Colorado Springs. The club performs community service projects throughout the year.
Come See Lodging and Hospitality Management Option for yourself!
It is important to research the program you would like to study and school you would like to attend, but it is equally important that you experience both before making your selection. We encourage you to come experience the Lodging and Hospitality Management Option at Iowa Western yourself by scheduling a visit.
Deanne Mulholland, Program Chair
2700 College Road
Council Bluffs, IA 51503
1-800-432-5852 or 712-325-3298
dmullholland@iwcc.edu