Marketing Management, A.A.

Academic Programs

Career Path


Start Term

Program Options

Degree, Certificate or Diploma


Council Bluffs Campus

Program Information

Get started in an exciting marketing career by enrolling in Iowa Western's Marketing Management program before transferring to a four-year institution to earn a bachelor’s degree or higher.

Marketing managers are responsible for selling and promoting a company's products or services. It is their responsibility to develop a detailed marketing strategy for the company and to help implement the strategy. Marketing managers often work closely with other staff members to determine the demand for new products and services, develop pricing strategies, oversee product development, and help decide how a product should be advertised to its target market.

At Iowa Western, you will learn the foundation of marketing and business principles, including advertising, selling, economics, and management. With small class sizes, you will benefit from one-on-one interaction with instructors.

Job Outlook

This program is designed for students intending to transfer to a four-year institution upon completion. 

What will you do

This program is designed for students who intend to transfer to a four-year institution upon completion of this two-year program as well as for those who want to enter the workforce immediately after graduation. Marketing managers are responsible for selling and promoting a company’s products or services. Graduates with a bachelor’s degree or higher may find opportunities for employment in marketing, professional sales positions, entry-level management, and many other entry-level positions. Job openings are expected to be above average.


  •  This program is designed for students intending to transfer to a four-year institution upon completion. 

Career Examples

  • Sales Managers
  • Product Managers
  • Marketing Managers
  • Research Analysts
  • Account Managers
  • Sales Directors
  • Relationship Managers
  • Marketing Directors

First Semester

MKT 140 - Principles of Selling 1 3.0 Credit(s)
MKT 110 - Principles of Marketing 1 3.0 Credit(s)
MGT 101 - Principles of Management 1 3.0 Credit(s)
ENG 105 - Composition I 3.0 Credit(s)
ECN 120 - Principles of Macroeconomics 3.0 Credit(s)

Semester Total: 15.0 Credits

Second Semester

MKT 150 - Principles of Advertising 1 3.0 Credit(s)
  • Marketing/Business Elective 3.0 Credit(s) 1, 2
  • ECN 130 - Principles of Microeconomics 3.0 Credit(s)
    ENG 106 - Composition II 3.0 Credit(s)
  • A.A. Mathematics Requirement (MAT 121-MAT 227) 3.0-4.0 Credit(s)
  • Semester Total: 15.0-16.0 Credits

    Third Semester

    SPC 112 - Public Speaking 3.0 Credit(s)
  • Mathematics/Science Elective 3.0 Credit(s)
  • Social Science Elective 3.0 Credit(s)
  • Humanities Elective 3.0 Credit(s)
  • Distributed Requirement 3.0 Credit(s)
  • Marketing/Business Elective 3.0 Credit(s) 1, 2
  • Semester Total: 18.0 Credits

    Fourth Semester

    MKT 190 - International Marketing 1 3.0 Credit(s)
    MGT 170 - Human Resource Management 1 3.0 Credit(s)
  • Lab Science Requirement 4.0 Credit(s)
  • Humanities Electives 6.0 Credit(s)
  • Semester Total: 16.0 Credits

    Total Semester Hours Required: 64.0


    One elective must also satisfy the diversity requirement.
    1 Required courses for the program

    2 Marketing/Business Electives must be selected from the following:

    Marketing/Business Electives

    ACC 121 - Principles of Accounting I 3.0 Credit(s)
    ACC 122 - Principles of Accounting II 3.0 Credit(s)
    BUS 121 - Business Communications 3.0 Credit(s)
    BUS 154 - E-business 3.0 Credit(s)
    BUS 130 - Introduction to Entrepreneurship 3.0 Credit(s)
    MKT 154 - Visual Merchandising 3.0 Credit(s)
    MKT 185 - Marketing Internship I 2.0 Credit(s)
    MKT 189 - Marketing Internship II 2.0 Credit(s)

    Additional Information

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    Program Outcomes

    Upon the successful completion of the program students will:

    • Recognize the professional characteristics of a human services worker.
    • Demonstrate effective interviewing and counseling skills when engaging clients.
    • Compose the written documentation required of a human services case manager.
    • Assemble a comprehensive service plan.
    • Recognize the dynamics of vulnerable persons and special populations.
    • Evaluate community and agency resources.

    Program Disclaimers

    • Because career opportunities associated with this degree are so varied, salaries vary considerably as well. To explore careers and gather specific salary information, we encourage you to visit the following website: IHaveaPlanIowa