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Degree, Certificate or Diploma
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Program Information
Media Studies: Digital Communication Arts, A.A.S. program of study provides students with a background in various aspects of digital communication. Students learn content creation, analytics, and management of media for business. Students shoot video, record audio, design content, and manage social media platforms for audience engagement and community impact. The program prepares students for careers such as social media marketer, videographer, audio/video producer, content creator, web designer, and graphic designer. Graduates of this program are awarded an Associate of Applied Science (A.A.S.) degree.
Students who complete this AAS degree will have earned a Media Studies: Social Media certificate by completion.
Job Outlook
+8% projected change in job outlook from 2023-2033 from the National Bureau of Labor Statistics.
What will you do
This program is designed for students intending to enter the workforce upon completion of this two-year degree. This program prepares students for a career as content creators and media specialists in the radio, television, social media, and journalism fields.
Wages
Entry: $22.45
Average: $26.83
Experienced:$31.10
First Semester | ||||
| ART 125 - Digital Media | 3.0 Credit(s) | |||
| ENG 105 - Composition I | 3.0 Credit(s) | |||
| MMS 105 - Audio Production | 3.0 Credit(s) | |||
| MMS 202 - Social Media Marketing | 3.0 Credit(s) | |||
| MMS 204 - New Media Production | 3.0 Credit(s) | |||
| MMS 313 - Digital Communication Arts Practicum I | 1.0 Credit(s) | |||
Semester Total: 16.0 Credits | ||||
Second Semester | ||||
| ART 126 - Digital Media II | 3.0 Credit(s) | |||
| MMS 134 - Media Writing | 3.0 Credit(s) | |||
| MMS 317 - Digital Content Creation | 3.0 Credit(s) | |||
| MMS 186 - Digital Media Analytics | 3.0 Credit(s) | |||
| MMS 314 - Digital Communication Arts Practicum II | 1.0 Credit(s) | |||
| MAT 711 - Business and Financial Mathematics | 3.0 Credit(s) | |||
Semester Total: 16.0 Credits | ||||
Third Semester | ||||
| MMS 114 - Media Production II | 3.0 Credit(s) | |||
| MMS 216 - Social Media Capstone | 4.0 Credit(s) | |||
| MMS 311 - Podcasting | 3.0 Credit(s) | |||
| MMS 316 - Broadcasting and Streaming Online | 3.0 Credit(s) | |||
| WDV 121 - Web Interface Design | 3.0 Credit(s) | |||
Semester Total: 16.0 Credits | ||||
Fourth Semester | ||||
| MGT 195 - Workplace Empowerment | 3.0 Credit(s) | |||
| MMS 315 - Digital Communication Arts Practicum III | 1.0 Credit(s) | |||
| MMS 933 - Media Studies Internship | 2.0 Credit(s) | |||
| PHI 211 - Ethics in the Media | 3.0 Credit(s) | |||
| MMS 312 - Photojournalism | 3.0 Credit(s) | |||
Semester Total: 12.0 Credits | ||||
Total Semester Hours Required: 60.0 Credits | ||||
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Notes:
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Program Outcomes
Upon the successful completion of the program students will:
1. Create communications related to all aspects of media, including audio, visual and digital.
2. Analyze social media trends and analytics to post more valuable content.
3. Design content that helps promote and showcase their clients through traditional and digital media using industry-standard software.
4. Create written work, including but not limited to scripts, news stories, press releases, and social media content.
5. Operate professional equipment, including but not limited to audio soundboards, DSLR cameras, studio cameras, and field cameras.
6. Utilize the skills needed to broadcast through new media platforms.
Program Disclaimers
- Wage data was obtained from OEWS (occupational employment and wage statistics) through Iowa Workforce Development.