Bussiness Essentials
IWCC Continuing Education is thrilled to unveil our dynamic “Business Essentials” Program, a comprehensive initiative designed to elevate your entrepreneurial journey. This exceptional program features six distinct series, each tailored to equip you with vital skills and insights. Whether you are seeking to refine your existing business practices or are in the exciting phase of launching a new venture, this program is an invaluable opportunity to enhance your capabilities and achieve your professional aspirations. Join us and unlock the potential to thrive in today’s competitive landscape!
Financial Management
- Small Business Budgeting Essentials
- Managing Cash Flow
- Tracking Expenses & Revenue with Free Tools (e.g., Wave, QuickBooks)
- Pricing Strategies for Profitability
- Basics of Tax Preparation
Sales
- Sell Smarter: Discover Who Your Ideal Customers Are
- Set Goals, Track Success: Align Goals With Metrics that Matter
- Present to Impress: Proposals and Pitches that Close Deals
- Problem First, Sale Second: A Fresh Approach to Selling
- Overcoming Objections & Negotiating with Confidence
Growth & Expansion
- Choosing the Right E-commerce Platform
- Scaling for Multiple Locations
- Developing New Product Lines
- Efficient Hiring for Small Teams
- Building Your First Website
Strategic Management
- Time Management with Digital Tools (Trello, Asana)
- Setting Realistic Business Goals
- Analyzing Competitors Effectively
- Financial Forecasting for Small Business
- Creating a Simple Business Plan
Business Identity Development
- The Heart of Your Business: Defining Core Values that Lead
- Customer Journey 101: Build Loyalty at Every Stage
- The Differentiation Advantage: Define and Communicate Your Uniqueness
- Seal the Deal: Craft a Guarantee that Builds Loyalty
- From the Inside Out: Culture and Processes that Impact Customers
Business Connections
- Networking that Works: Building Meaningful Relationships
- Mastering Difficult Conversations
- Customer Service: First contact to Lasting Impressions
- The Power of Belonging: Build Your Brand by Building Community
- The Art of Trust: Build and Maintain Your Business Reputation