Media Studies: Social Media Certificate

Academic Programs

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Program Options

Degree, Certificate or Diploma


Council Bluffs Campus

Program Information

The Social Media Certificate program of study is designed for professionals in any industry who wish to create social media content and further their organization's brand. The curriculum exposes students to social media marketing strategies. Graduates of this program are awarded a certificate.

Students who complete this certificate will earn credit toward completion of the Media Studies: Digital Communication Arts AAS degree.

Job Outlook

841 Jobs (2020)

-2.7% Change from 2020-2025

Data is from the Omaha Metropolitans Area, and the seven counties in Southwest Iowa that Iowa Western serves

What will you do

This program is all about helping you learn how to create content and manage your brand on social media.  Social Media is not optional; your company needs it now.  If you have a business of your own, work for a non-profit, or your boss wants you to “set up a twitter,” you need to know how!  You’ll learn how to use different social media platforms, how to make video and graphic content for social media, and how to increase brand awareness and effectiveness through this hands-on certificate.


  • Entry: $14.82
  • Average: $24.88
  • Experienced: $60.22

Career Examples

  • Social Media Manager
  • Creative Content Specialist
  • Marketing Specialist
  • Editor
  • Copy Writer
  • Content Writer
  • Entry Level Technical Journalist
  • Editorial Assistant
  • Photojournalists
  • Policy and Procedure Writer
  • Freelance Writers
MMS 186 - Digital Media Analytics 3.0 Credit(s)
ENG 105 - Composition I 3.0 Credit(s)
MMS 202 - Social Media Marketing 3.0 Credit(s)
MMS 204 - New Media Production 3.0 Credit(s)
MMS 216 - Social Media Capstone 4.0 Credit(s)

Semester Total: 16.0 Credits

Total Semester Hours Required 16.0


Additional Information

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Program Outcomes

Upon the successful completion of the program students will:

  • Demonstrate proficiency in social media marketing and analytics.
  • Produce multi-media content for output to the web.

Program Disclaimers

  • Salary information from EMSI Analyst Database