Marketing, A.A.S.

Academic Programs

Career Path

Business

Start Term

Program Options

Degree, Certificate or Diploma

Locations

Council Bluffs Campus

Program Information

If you want a job that offers a variety of duties and increasing opportunities for advancement, consider a career in marketing. You can start by enrolling in Iowa Western’s Sales Marketing program.

In this program, you'll acquire the foundation for a career in marketing or sales by studying marketing and advertising, retail techniques and procedures, the sales process, how to manage a business, the buying and distribution of goods, and promotional techniques.

As an Iowa Western graduate, you'll be qualified to work in the marketing field for manufacturers, advertising agencies, stores, newspapers, radio and television stations, and other firms concerned with sales and the distribution of goods and services. You'll further develop your management potential through extensive internships.

Job Outlook

4,488 Jobs (2020)

+6.3% Change from 2020-2025

Data is from the Omaha Metropolitans Area, and the seven counties in Southwest Iowa that Iowa Western serves

What will you do

This program is designed for students intending to enter the workforce upon completion of this two-year degree. This program will prepare you for employment in the marketing field for manufacturers, advertising agencies, stores, newspapers, radio and television stations, and other firms concerned with sales and the distribution of goods and services.

For related career information click here: IHaveaPlanIowa

Wages

  • Entry: $27.32
  • Average: $41.78
  • Experienced: $91.94

Career Examples

  • Sales Managers
  • Product Managers
  • Marketing Managers
  • Research Analysts
  • Account Managers
  • Sales Directors
  • Relationship Managers
  • Marketing Directors

First Semester

MKT 140 - Principles of Selling 3.0 Credit(s)
MKT 154 - Visual Merchandising 4 3.0 Credit(s)
MKT 163 - Merchandising 4 3.0 Credit(s)
MKT 185 - Marketing Internship I 4 2.0 Credit(s)
MKT 191 - Seminar I: Career Options 4 1.0 Credit(s)
  • A.A.S. Communications Requirement (ENG 105-ENG 110) 3.0 Credit(s)
  • Semester Total: 15.0 Credits

    Second Semester

    MGT 170 - Human Resource Management 3.0 Credit(s)
    BUS 130 - Introduction to Entrepreneurship 3.0 Credit(s)
    MKT 150 - Principles of Advertising 3.0 Credit(s)

     

    BCA 184 - Comprehensive Web Page Design Software 3.0 Credit(s)

    or

  • Marketing/Business Elective 3.0 Credit(s) 1
  •  

  • General Electives 6.0 Credit(s) 2
  • Semester Total: 18.0 Credits

    Third Semester

    MKT 110 - Principles of Marketing 3.0 Credit(s)
    MKT 184 - Customer Service 4 3.0 Credit(s)
    BUS 154 - E-business 3.0 Credit(s)
    MKT 189 - Marketing Internship II 4 2.0 Credit(s)
    MKT 193 - Seminar II: Applications in Management 4 1.0 Credit(s)
    MKT 165 - Retail Management 3.0 Credit(s)
  • A.A.S. Mathematics Requirement (MAT 102 or higher)  3.0 Credit(s)3
  • Semester Total: 18.0 Credits

    Fourth Semester

  • Marketing/Business Elective 3.0 Credit(s) 1
  • MKT 190 - International Marketing 3.0 Credit(s)
    BUS 121 - Business Communications 3.0 Credit(s)
    MGT 195 - Workplace Empowerment 3.0 Credit(s)
  • Social Science/Humanities Elective 3.0 Credit(s)
  • Semester Total: 15.0 Credits

    Total Semester Hours Required 66.0

    Notes:

    4 Courses offered on a two-year rotation.

    3 Business and Financial Math recommended.

    2 Computer science course recommended.

    1 Marketing/Business Electives must be selected from the following:

    Marketing/Business Electives

    ACC 111 - Introduction to Accounting 3.0 Credit(s)
    ACC 121 - Principles of Accounting I 3.0 Credit(s)
    ACC 122 - Principles of Accounting II 3.0 Credit(s)
    APP 150 - Clothing Selection 3.0 Credit(s)
    APP 210 - Apparel Textiles 3.0 Credit(s)
    BUS 102 - Introduction to Business 3.0 Credit(s)
    MGT 101 - Principles of Management 3.0 Credit(s)
    MKT 198 - Sports Marketing 3.0 Credit(s)
    Notes:





    Additional Information

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    Program Outcomes

    Upon the successful completion of the program students will:

    • Apply marketing and management principles and procedures.
    • Analyze the impact of marketing and management activities on the individual, business and society.
    • Analyze the elements of the marketing mix, their interrelationships and how they are used in the marketing process.
    • Recognize the customer-oriented nature of marketing and behaviors of consumers.
    • Apply knowledge and skills to real-world experiences.
    • Analyze retail operations and merchandising.
    • Communicate and develop marketing concepts and analytical results.
    • Analyze the global and electronic business environments.

    Program Disclaimers

    • Salary information from EMSI Analyst Database