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Degree, Certificate or Diploma
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Program Information
If you want a job that offers a variety of duties and increasing opportunities for advancement, consider a career in marketing. You can start by enrolling in Iowa Western’s Sales Marketing program.
In this program, you'll acquire the foundation for a career in marketing or sales by studying marketing and advertising, retail techniques and procedures, the sales process, how to manage a business, the buying and distribution of goods, and promotional techniques.
As an Iowa Western graduate, you'll be qualified to work in the marketing field for manufacturers, advertising agencies, stores, newspapers, radio and television stations, and other firms concerned with sales and the distribution of goods and services. You'll further develop your management potential through extensive internships.
Job Outlook
4,488 Jobs (2020)
+6.3% Change from 2020-2025
Data is from the Omaha Metropolitans Area, and the seven counties in Southwest Iowa that Iowa Western serves
What will you do
This program is designed for students intending to enter the workforce upon completion of this two-year degree. This program will prepare you for employment in the marketing field for manufacturers, advertising agencies, stores, newspapers, radio and television stations, and other firms concerned with sales and the distribution of goods and services.
For related career information click here: IHaveaPlanIowa
Wages
- Entry: $36.60
- Average: $61.16
- Experienced: $73.57
First Semester | ||||
| MKT 110 - Principles of Marketing | 3.0 Credit(s) | |||
| MKT 140 - Principles of Selling | 3.0 Credit(s) | |||
| MKT 163 - Merchandising | 3.0 Credit(s) | |||
| BUS 102 - Introduction to Business | 3.0 Credit(s) | |||
| ENG 105 - Composition I | 3.0 Credit(s) | |||
Semester Total: 15.0 Credits | ||||
Second Semester | ||||
| MKT 150 - Principles of Advertising | 3.0 Credit(s) | |||
| MGT 170 - Human Resource Management | 3.0 Credit(s) | |||
| BUS 130 - Introduction to Entrepreneurship | 3.0 Credit(s) | |||
| SPC 112 - Public Speaking | 3.0 Credit(s) | |||
| ART 125 - Digital Media | 3.0 Credit(s) | |||
| WBL 100 - Exploring Careers | 1.0 Credit(s) | |||
Semester Total: 16.0 Credits | ||||
Third Semester | ||||
| MKT 184 - Customer Service | 3.0 Credit(s) | |||
| BUS 154 - E-business | 3.0 Credit(s) | |||
| MKT 165 - Retail Management | 3.0 Credit(s) | |||
| MMS 202 - Social Media Marketing | 3.0 Credit(s) | |||
| MAT 711 - Business and Financial Mathematics | 3.0 Credit(s) | |||
Semester Total: 15.0 Credits | ||||
Fourth Semester | ||||
| MKT 190 - International Marketing | 3.0 Credit(s) | |||
| BUS 121 - Business Communications | 3.0 Credit(s) | |||
| MGT 195 - Workplace Empowerment | 3.0 Credit(s) | |||
| MKT 185 - Marketing Internship I | 2.0 Credit(s) | |||
| PHI 211 - Ethics in the Media | 3.0 Credit(s) | |||
Semester Total: 14.0 Credits | ||||
Total Semester Hours Required 60.0 | ||||
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Program Outcomes
Upon the successful completion of the program students will:
- Apply marketing and management principles and procedures.
- Analyze the impact of marketing and management activities on the individual, business and society.
- Analyze the elements of the marketing mix, their interrelationships and how they are used in the marketing process.
- Recognize the customer-oriented nature of marketing and behaviors of consumers.
- Apply knowledge and skills to real-world experiences.
- Analyze retail operations and merchandising.
- Communicate and develop marketing concepts and analytical results.
- Analyze the global and electronic business environments.
Program Disclaimers
- Salary information from EMSI Analyst Database