Media Studies: Sports Media Technology, A.A.S.

Academic Programs

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Program Options

Degree, Certificate or Diploma


Council Bluffs Campus

Program Information

Sports is more than just a hobby, it can be your career. If you are comfortable with public speaking, and you want to share your passion for sports with the world, sports media technology is a great major for you.

The sports media technology program will give you the opportunity to produce sports content for radio and TV. You will work with the professional staff at IWTV, and 89.7 The River, to get hands-on experience in sports announcing, video and audio production, and sports writing. In addition, you will learn about social media, new media, and marketing.

Our students also get real-world experience by completing an internship. As a sports media technology major you will learn how to develop the skills you need to move directly into the sports media industry after graduation.

Job Outlook

841 Jobs (2020)

-2.7% Change from 2020-2025

Data is from the Omaha Metropolitans Area, and the seven counties in Southwest Iowa that Iowa Western serves

What will you do

This program is designed for students intending to enter the workforce upon completion of this two-year degree. This program prepares students for a career as a sports media specialist in radio, television, and journalism fields.


  • Entry: $14.82
  • Average: $24.88
  • Experienced: $60.22

Career Examples

  • Sports Announcer or Commentator
  • Editor
  • Copy Writer
  • Content Writer
  • Entry-level Technical Writer
  • Multimedia Journalist
  • Editorial Assistant
  • Photojournalist
  • Freelance Writer

First Semester

ENG 105 - Composition I 3.0 Credit(s)
MMS 105 - Audio Production 3.0 Credit(s)
MMS 113 - Introduction to Media Production 3.0 Credit(s)
MMS 123 - Electronic Media Performance 3.0 Credit(s)
MMS 306 - Sports Media Practicum I 1.0 Credit(s)
JOU 110 - Introduction to Mass Media 3.0 Credit(s)

Semester Total: 16.0 Credits

Second Semester

MMS 114 - Media Production II 3.0 Credit(s)
MMS 152 - Spring Sports Announcing 3.0 Credit(s)
MMS 204 - New Media Production 3.0 Credit(s)
MMS 205 - Advanced Audio Production 3.0 Credit(s)
MMS 307 - Sports Media Practicum II 1.0 Credit(s)
PHI 211 - Ethics in the Media 3.0 Credit(s)

Semester Total: 16.0 Credits

Third Semester

MAT 711 - Business and Financial Mathematics 3.0 Credit(s)
MMS 107 - Sports Field Production 3.0 Credit(s)
MMS 202 - Social Media Marketing 3.0 Credit(s)
MMS 231 - Advanced Video Production I 3.0 Credit(s)
MMS 308 - Sports Media Practicum III 1.0 Credit(s)

Semester Total: 13.0 Credits

Fourth Semester

MMS 134 - Media Writing 3.0 Credit(s)
MMS 309 - Sports Media Practicum IV 1.0 Credit(s)
MMS 312 - Photojournalism 3.0 Credit(s)
MMS 933 - Media Studies Internship 2.0 Credit(s)
MGT 195 - Workplace Empowerment 3.0 Credit(s)
SPC 112 - Public Speaking 3.0 Credit(s)

Semester Total: 15.0 Credits

Total Semester Hours Required: 60.0


Additional Information

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Program Outcomes

Upon the successful completion of the program students will:

  • Demonstrate vocal performance abilities for live sports broadcast situations.
  • Use digital audio editing software and audio production equipment to produce professional quality materials.
  • Create written content including but not limited to scripts, media guides, and press releases for use in the media.
  • Use digital video editing software and video production equipment to produce professional quality materials.
  • Demonstrate interviewing techniques in both live and recorded situations.
  • Create a post-graduation packet including a resume, cover letter, demo, and web/social media components.
  • Organize marketing events and materials to benefit the team or institution.

Program Disclaimers

  • Salary information from EMSI Analyst Database