Bussiness Essentials
IWCC Continuing Education is thrilled to unveil our dynamic “Business Essentials” Program, a comprehensive initiative designed to elevate your entrepreneurial journey. This exceptional program features six distinct series, each tailored to equip you with vital skills and insights. Whether you are seeking to refine your existing business practices or are in the exciting phase of launching a new venture, this program is an invaluable opportunity to enhance your capabilities and achieve your professional aspirations. Join us and unlock the potential to thrive in today’s competitive landscape!
Financial Management
- Small Business Budgeting Essentials
- Managing Cash Flow
- Tracking Expenses & Revenue with Free Tools (e.g., Wave, QuickBooks)
- Pricing Strategies for Profitability
- Basics of Tax Preparation
Sales
- Sell Smarter: Discover Who Your Ideal Customers Are
- Set Goals, Track Success: Align Goals With Metrics that Matter
- Present to Impress: Proposals and Pitches that Close Deals
- Problem First, Sale Second: A Fresh Approach to Selling
- Overcoming Objections & Negotiating with Confidence
Growth & Expansion
- Choosing the Right E-commerce Platform
- Scaling for Multiple Locations
- Developing New Product Lines
- Efficient Hiring for Small Teams
- Building Your First Website
Strategic Management
- Time Management with Digital Tools (Trello, Asana)
- Setting Realistic Business Goals
- Analyzing Competitors Effectively
- Financial Forecasting for Small Business
- Creating a Simple Business Plan
Business Identity Development
- The Heart of Your Business: Defining Core Values that Lead
- Customer Journey 101: Build Loyalty at Every Stage
- The Differentiation Advantage: Define and Communicate Your Uniqueness
- Seal the Deal: Craft a Guarantee that Builds Loyalty
- From the Inside Out: Culture and Processes that Impact Customers
Business Connections
- Networking that Works: Building Meaningful Relationships
- Mastering Difficult Conversations
- Customer Service: First contact to Lasting Impressions
- The Power of Belonging: Build Your Brand by Building Community
- The Art of Trust: Build and Maintain Your Business Reputation
Available Courses
Business Identity-From the Inside Out:Culture & Processes That Impact Customers (MANAG-23) 05/12/2025 - Council Bluffs Campus
Monday, May 12, 2025 10:00 am – 12:00 pm – Council Bluffs Campus – Looft Hall #023
Strong processes and a positive culture aren’t just internal tools—they’re the foundation of a successful business that delights customers and engages employees. This hands-on class teaches business owners how to create systems that promote consistency, involve employees and vendors in shaping a shared culture, and understand how culture directly impacts the customer experience. Participants will leave with actionable steps to build a culture and processes that fuel growth and satisfaction.
Start Date: 05/12/2025
End Date: 05/12/2025
Seats Available: 15
Cost: $79
Location: Council Bluffs Campus
Last Updated: 05/02/2025 9:05 pm
Business Connections- Art of Trust: Build and Maintain your Business Reputation (MANAG-23) 05/14/2025 - Council Bluffs Campus
Wednesday, May 14, 2025 10:00 am – 12:00 pm – Council Bluffs Campus – Looft Hall #023
Your reputation is more than what you say about yourself—it’s what others say about you when you’re not around. This class will equip you with the tools and strategies to build, protect, and manage your business's reputation. From encouraging positive reviews to gracefully handling negative feedback, participants will learn how to cultivate trust and credibility. Bonus: Discover tools to monitor your online reputation and maintain a positive image.
Start Date: 05/14/2025
End Date: 05/14/2025
Seats Available: 15
Cost: $79
Location: Council Bluffs Campus
Last Updated: 05/02/2025 9:05 pm
Financial Management - Basics of Tax Preparation (MANAG-23) 05/15/2025 - Council Bluffs Campus
Thursday, May15, 2025 10:00 am – 12:00 pm – Council Bluffs Campus – Looft Hall #023
Prepare your business for tax season with essential steps for organizing finances. This class covers tax obligations, common deductions, and tips for efficient record-keeping.
Start Date: 05/15/2025
End Date: 05/15/2025
Seats Available: 15
Cost: $79
Location: Council Bluffs Campus
Last Updated: 05/02/2025 9:05 pm